Isack Hadjar of France driving the (6) Visa Cash App Racing Bulls VCARB. Photography: Getty Images

THERE’S A CERTAIN CONFIDENCE in backing a rising force before it peaks. When Tudor partnered with Formula 1’s Visa Cash App Racing Bulls team (VCARB) – a bold, young team with serious ambition – it wasn’t about playing it safe. It was about aligning with a new era of racing – one defined not just by raw speed, but by attitude, ambition, and a willingness to do things differently.

The move also marked a fresh chapter in Tudor’s longstanding relationship with motorsport – a legacy that stretches back to the golden era of racing in the late ’60s, when the Tudor Watch Racing Team first hit the track, through to the IMSA TUDOR United SportsCar Championship, and now, onto the F1 grid in 2025.

Now in its second season, the partnership is moving full throttle. This year, Tudor has doubled down on its commitment to VCARB, with its logo newly featured on the rear wing of the car – a bold visual cue, both symbolic and strategic. It’s clear Tudor isn’t just along for the ride; it’s actively invested in shaping the team’s future, on and off the track.

Photography: @visacashapprb
Photography: @visacashapprb

It’s a natural fit. VCARB has become known for its young, fiercely talented driver lineup – French Algerian upstart Isack Hadjar and New Zealand’s Liam Lawson – and its unapologetically modern approach.

“We understand Gen Z better,” says Hadjar, casually confident. “Especially on social media. I think we connect with the newest fans more than other teams.”

The energy Lawson brings is different – calm, focused, dialled-in. “Formula 1 is a beast,” he says. “With every race, I gain experience and get more comfortable behind the wheel. I’ll always be striving to improve.”

It’s this shared drive for progress that makes the pairing with Tudor feel especially sharp. The Swiss watchmaker, long admired for its mechanical precision and design pedigree, returns to the grid with something new: the Black Bay Chrono Carbon 25.

Built from matte carbon fibre, it’s engineered for performance, yes – but there’s style and clarity in the design, too. Minimal. Stealth. No excess.

TUDOR Black Bay Ceramic “Blue”. Image: courtesy of Tudor

“Timing is everything,” says Lawson. “In a sport where one hundredth and one thousandth of a second can change everything, every session is about extracting the most from the car. And that depends on the work behind the scenes –relentless preparation, constant refinement.”

Hadjar, true to form, takes a more personal view. “My ideal watch? Dark blue background, my name and logo on the back, yellow and purple stripes around the face. Just my helmet, turned into a watch.” A knowing grin follows.

But what stands out most here is how seamless this all feels. The watch, the drivers, the team – it’s not just a matter of brand alignment. It’s a meeting of mindset. Tudor’s “Born to Dare” philosophy isn’t just a tagline; it’s a quiet challenge to convention. The kind of attitude that doesn’t wait to see who wins – it backs potential early, and helps shape the outcome.

As the 2025 season unfolds, the grid may be stacked with legacy and powerhouses.

But the most compelling stories tend to come from those writing the next chapter – lap by lap, tenth by tenth, with something to prove and everything to gain.

Find our more at visacashapprb.com.

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