What to know (and want) in watches this September 2025
Get all your watch news and updates for September right here
WRITING ABOUT WATCH NEWS can sometimes lean into puns around clockwork and the inevitability of time. But the truth is, time never stops and nor does the world of watches.
New boutique openings, new technology, new collaborative designs and a watch that is literally from out of this world: this is what’s keeping time in September.
Bremont drops a Meteor
Bremont has launched a watch that is truly out of this world. The Altitude MB Meteor Stealth Grey takes the British brand’s most battle-tested line and gives it a darker edge. Built in partnership with Martin-Baker, the company behind most of the world’s ejection seats, the watch carries the same DNA, resilience under pressure, but with a new, shadow-leaning aesthetic.
Limited to 400 pieces, the 42mm case is cut from Grade 2 titanium, treated to an ultra-matt finish that nods to stealth aircraft. Inside, Bremont’s BB14-AH automatic movement sits on a shock-absorbing mount with anti-magnetic shielding, delivering a 68-hour power reserve. The dial borrows texture from an actual meteorite, set against cockpit-inspired yellow accents and Super-LumiNova markers for clarity at altitude or sea level.
On the wrist, the matt titanium bracelet completes the mission: a tool watch pared down to its purest purpose.
Grand Seiko reopens its Sydney boutique
Grand Seiko has reopened its Sydney boutique on Market Street, unveiling a sleek refurbishment that brings Japanese precision to the city’s retail core. The redesign is pared back yet elegant, echoing the quiet power of the brand’s timepieces. Inside, collectors and first-timers alike can move between open consultation areas and a private lounge shaped by omotenashi, the Japanese art of hospitality.
“We wanted a space that mirrors the experience of wearing a Grand Seiko, refined, contemporary and deeply connected to craft,” says Vincent Cuche, head of Grand Seiko Australia and New Zealand.
For Sydney’s watch community, it’s both a destination and a signal: Grand Seiko intends to cement its presence here, one meticulously polished surface at a time.
Here’s to 250 years of Breguet
Breguet continues its 250th anniversary celebrations with the Marine Hora Mundi 5555, a world traveller’s complication limited to 50 pieces. Inspired by NASA’s “Black Marble,” the dial offers a night view of Earth, glowing with phosphorescent enamel city lights. Its construction layers a guilloché gold base with engraved meridians beneath a sapphire disc, hand-painted in grand feu enamel to depict continents and drifting clouds. Each watch is subtly unique, reflecting the artisan’s hand.
This is also the first Marine crafted in Breguet gold, its 43.9mm case engraved with an anniversary motif and fitted with a sapphire back. Powering it is the calibre 77F1, a patented movement with instant-jump dual time zone, synchronised date and day/night indicator, all operated via two crowns. Collectors can personalise the city disc, linking function with personal geography. Completing the maritime nod, the gold oscillating weight takes the form of a ship’s helm, a tribute to the Maison’s naval heritage.
Hermès unveils new Apple Watch series
Apple and Hermès mark ten years of collaboration with a collection that underscores why the pairing still feels so sharp: Parisian craft and wit stitched to Apple’s engineering discipline. This season sees the arrival of the Apple Watch Hermès Series 11 alongside a new expression of the Apple Watch Hermès Ultra, each carrying its own distinct personality.
The Ultra gets a purpose-built upgrade in the Scub’H strap, a perforated rubber band secured with a titanium buckle. It’s light, nautical and unapologetically functional, making Hermès’ most technical watch to date feel at home under water as much as above it.
Series 11 plays on whimsy. Faubourg Party, created by Tibor Kárpáti, pixelates Hermès’ flagship into an animated watch face and strap, complete with horses on bicycles and rooftops that shift with the hour or weather. Animaux Bandana straps rework Shinsuke Kawahara’s scarf into a riot of toucans, monkeys and sloths across leather, while the Grand H bracelet returns in a sleeker silhouette, its signature links framing the case with architectural restraint.
Seiko toasts the good times
Seiko introduces the Presage Cocktail Time “The Conte” (SRPL96J), a 1,000-piece limited edition created exclusively for Australasia. Inspired by the Negroni, the watch captures the drink’s bold character through a deep red dial that shifts with the light. A textured pattern, drawn from traditional cocktail glassware, adds detail and dimension, framed by slim hour markers for a refined finish.
The rose-gold-tone case measures 40.5mm across and 11.8mm thick, paired with a brown leather strap and folding clasp for understated elegance. Beneath the dial, the automatic Calibre 4R35 powers the watch with a 41-hour reserve at 21,600 vibrations per hour.
An exhibition caseback engraved “Limited Edition” with its unique serial number reveals the movement within. Presented in a red timber box, The Conte embodies Seiko’s craftsmanship and Cocktail Time heritage
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