The new partnership between lululemon and Min Woo Lee is fire
The collection is a recipe of preppy basics and athletic staples
HOW DO YOU KICK OFF your first limited-edition collection with activewear brand par excellence, lululemon? If you’re one of golf’s heaviest hitters like Min Woo Lee, you do it with a casual 40-person dinner at Melbourne dining institution Culter & Co, along with some of the country’s fellow elite athletes.
A lululemon Ambassador since 2023, he has become a central figure to the brand’s engagement with a younger, socially savvy sporting audience. His catchphrase, Let Him Cook, and the personas attached to it – including Chef Woozy – have developed their own online worlds, blending humour with competitive edge in a way that resonates far beyond the fairway.
The partnership mirrors this blend. The Let Him Cook collection is defined by bold graphics and refined embroidery that reference Lee’s trademark phrase without turning it into caricature. The Heavyweight cotton graphic T-shirt anchors the capsule, offered in black, white and purple, each carrying a golf-inspired illustration tied to the catchphrase. The Steady State crew neck sweatshirt offers a more restrained interpretation, using monochromatic embroidery as a textural detail. Both pieces retain lululemon’s technical consistency while shifting the visual language toward something more personal and contemporary.
“Golf is evolving, and so is its style. This collection is about bringing swagger and personality to the game,” Lee said in an official statement. The sentiment leans into acknowledging how the sport’s cultural landscape has changed. Lee’s presence in golf – playful, competitive, open to the rhythms of online culture – sits comfortably within that shift.
The dinner at Cutler & Co. provided a flavourful platform for the collection’s unveiling. Guests arrived via a putting-green-style media wall before stepping into a space curated for conversation rather than spectacle.
A Q&A between Lee and AFL legend Max Gawn, a fellow lululemon Ambassador, formed the formalities. An oyster bar, curated canapés and a DJ set by Tyde Levi carried the evening forward, maintaining an atmosphere that mirrored the collection’s community-led, upbeat tone.
The guest list underscored lululemon’s intention to position the partnership within a wider cultural network. Alongside Lee and Levi were figures from professional golf, AFL, the culinary world and digital media. PGA of Australia CEO Gavin Kirkman attended, as did content creators Jackson Brazier and Joel Naburgs of Aussie Golf Lads. Professional athletes, including Max Gawn, Mitchell Lewis, Kosi Pickett and Steven May.
For lululemon, the collection represents a tactical alignment with an athlete whose identity extends well beyond the scorecard. For anyone after a piece of Let Him Cook for themselves, the collection is now available in lululemon stores across Australia and New Zealand and online.
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