Ben Affleck and Ice Spice's Dunkin' commercial broke my brain
If you've ever wanted to see Affleck rap (!), today is your lucky day.
THROW A stone from a Dunkin’ Donuts in Boston and you’ll more than likely hit another one. That’s why hometown hero Ben Affleck simply can’t get enough of itāand now, he wants to share that love with his friends. In a new advertisement that aired during last night’s MTV Video Music Awards, Affleck extended his coffee antics to Bronx rapper Ice Spice and her aptly-named “Munchkin” fanbase. If there’s any city with more Dunkin’ establisments than Boston, it’s New York.
āIām a Dunkinā girl,ā Ice Spice says in the video. “Ice Spice? My fans are the āMunchkins.’ Ice Spice Munchkins Drink.” Affleck then attempts tofreestyle, which hilariously includes the Bostonian “ah” when he pronounces “bars.” After Ice Spice delivers a blank stare, Dunkin’ announces their upcoming frozen pumpkin spice collaboration with the rapper. Ice and spice… get it?
The Air star reportedly directed and produced the spot himself, turning a very meta joke about his trips to Dunkin’ into a real ad partnership. “In Boston, it was such a big deal,” Affleck told People about his previous Super Bowl ad. “This sounded like a fun opportunity to kind of play with that association, and a chance to come back here to shoot it at home in Boston.”
The Ice Spice drink also has some actual pumpkin cake muchkins mixed in as well, resembling more of a cookies and cream shake. Honestly, that sounds great. I’ll take 20, please and thank you.
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