THERE’S SOMETHING ABOUT BLACK FRIDAY that turns even the calmest bloke into a man with tabs, lists and a plan. Maybe it’s the quiet thrill of finally snapping up that piece you’ve been “keeping an eye on” since winter, or the satisfaction of getting ahead on gifting before December chaos sets in.

Black Friday 2025 lands on Friday, 28 November, rolling into a long weekend of genuinely solid savings across fashion, grooming, tech, home, luggage, and everything in between.

Whether you’re upgrading your wardrobe, replacing a suitcase, refreshing your grooming kit or just treating yourself (firmly encouraged), this is the weekend to do it.

Below, Esquire rounds up the best Black Friday deals worth knowing – and worth adding to cart.

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Fashion deals
Tech deals
Sneaker deals
Suitcase deals
Homewares deals
Mattress and bedding deals

What date are the Black Friday sales in 2025?

In 2025, Black Friday will fall on Friday, November 28. Each year the date is a little different, because the sale occurs annually on the Friday after the American holiday of Thanksgiving, which is on the fourth Thursday of November.

When is Cyber Monday in 2025?

After Black Friday, there’s Cyber Monday – which this year, falls on December 1, 2025.

Are there Black Friday sales in Australia?

Yes! Although Black Friday started as an American event, they’ve traversed the world to become a global phenomenon, even here in Australia. Given their correlation to Thanksgiving, sales generally start in early- to mid-November and last atleast until Cyber Monday (which falls on December 1 this year), sometimes even extending further into early December.

Image courtesy of @pjohnsontailors

Best Black Friday fashion deals in Australia 2025

Bassike
Save up to 30 per cent off from 25 November.

The Iconic
20–50 per cent off from now until December 2.

Calvin Klein
25 per cent off site wide.

Tommy Hilfiger
25 per cent off full price styles.

Myer
Up to 50 per cent off sitewide.

Nike
25 per cent off full price styles.

Adidas
40 per cent off, plus extra 10 per cent off for Adiclub members

Nautica
Up to 40 per cent off sitewide in the week before the 28th of November with additional discounts for VIPs. 

Under Armour
30 per cent off sitewide.

Kathmandu
50 per cent of sitewide including puffers, footwear, caps, tees, and rain jackets.

Best Black Friday tech deals in Australia 2025

Amazon
Up to 50 per cent off smartphones, earphones, TVs and smart watches from no until December 1.

Bose
20 per cent on select products using code “SAVE20” until December 14.

Dyson
Up to $650 on selected Dyson technology.

JB HI-FI
Up to 50 per cent off on TV’s, smartphones, laptops, video games and more until December 3.

Lenovo
Save up to 48 per cent off sitewide.

ECOVACS
Save up to 68 per cent off, ends December 3.

Casetify
VIP Early Access: Black Friday VIP Sale. Sign Up or Log In to Unlock Member Exclusive Offer.

The Good Guys
Save on Black Friday deals across TVs, computers, audio, fridges, washing machines, vacuums and more.

Therabody
Save up to 40 per cent off Theraguns.

Hydragun
Save up to $129+ off with code BLACKFRIDAY, valid while stocks last.

Shaver Shop
Save up to 66 per cent off on top massage guns.

Best Black Friday sneaker deals in Australia 2025

New Balance
Save up to 50 per cent off select styles.

Hype DC
Save up to 40 per cent off selected footwear.

JD Sports
Up to 30 per cent off Jordan footwear and up to 70 per cent off site-wide.

The Iconic
Up to 40 per cent off footwear.

Birkenstock
Up to 45 per cent off selected styles from November 27 – December 1.

Best Black Friday suitcase deals in Australia 2025

Samsonite
Save up to 40 per cent off sitewide.

American Tourister
Save up to 50 per cent off and clearance.

Strand
Save up to 40 per cent off the sitewide frenzy.

July
Spend $400 and save $50; spend $800 and save $120; spend $1200 and save $240.

Antler
Save up to 50 per cent off selected styles.

Tosca
Save up to 60 per cent off luggage online for a limited time only.

Carl Friedrik
Last year, Carl Friedrik had 30 per cent off sitewide from November 27 to December 2. Watch this space.

Best Black Friday homewares deals in Australia 2025

MCM HOUSE
Up to 25-50 per cent off everything, limited time only.

Maison Balzac
Various discounts as marked.

Trit House
Up to 50 per cent off storewide.

Miss Amara
Save up to 50 per cent off sitewide.

Armadillo
Save up to 70 per cent off select rugs.

Royal Doulton
Save 50 – 60 per cent selected items.

No.22 Home
Various discounts as marked.

Luxe Living
Save 53 per cent off storewide.

Lounge Lovers
Up to 20-50 per cent off sitewide until December 1.

Best Black Friday mattress and bedding deals in Australia 2025

Koala
Save up to 30 per cent off everything.

Emma Sleep
Save up to 45 per cent off.

Sleeping Duck
Save up to $814 off your system. Valid 14th November until midnight 3rd December. See more details here.

Origin Mattress
Save up to 52 per cent off sitewide.

Eva
Save up to $350 off select products, including up to $350 off the Comfort Classic Mattress; up to $250 off the Everyday Sofa; $150 off the Kin Dining Table, and more.

Sheet Society
Save 20 to 50 per cent off everything sitewide.

Bed Threads
Save 20 per cent off everything and up to 35 per cent off bedding bundles.

Canningvale
Save up to 90 per cent off the cyber sale, and take a further 10 per cent off with the code “CYBER10”.

Adairs
Save 25 per cent off sitewide.

Linen House
Save up to 70 per cent off almost everything from.

Pillow Talk
Various discounts as marked, here.