WELCOME TO Esquire’s annual round-up of the best watches on the planet. This year’s list reveals a broad spectrum of luxury, design philosophies and pricing tiers within the watch world. A few clear trends emerge.

First, sports and tool watches remain dominant, with models such as the Omega Seamaster Diver 300m, Longines Conquest and Blancpain Fifty Fathoms Tech underlining our enduring fondness for durability and underwater functionality.

Similarly, chronographs and travel complications — seen in the Audemars Piguet Royal Oak Offshore and Jaeger-LeCoultre Reverso Tribute Geographic — highlight the ongoing appeal of multifunctional elegance.

Design-wise, brands embrace both minimalism and bold statement-making pieces. Gucci’s G-Flat and Chanel’s J12 Bleu come with a sleek, modern aesthetic, while Hublot’s Big Bang 20th Anniversary All Black and Piaget’s ultra-thin perpetual calendar show off the high-tech, avant-garde side of watchmaking.

Prices span a broad spectrum — from the approachable Tissot PRC 100 to the high end icons such as Vacheron Constantin’s Fiftysix — showcasing how the watch world is reaching out to both seasoned collectors and those just starting their journey.

Elsewhere, limited editions, sustainability themes (like Blancpain’s Ocean Commitment) and heritage driven designs (Cartier’s Santos; Rolex’s Land Dweller) underscore the careful blend of innovation and tradition that defines many of the most successful models.

Beyond technical specifications and smart design, brands are also focusing on strong storytelling. Whether it’s the rugged narrative behind Bremont’s MB Meteor, named for the Gloster Meteor — Britain’s first jet fighter, and the aircraft used for Martin-Baker’s original live ejection test in 1946 — or the geometric and architectural influences behind Hermès’ artsy Cut, they’re conversation pieces.

In mid 2025, watches are less about punctuality and more about a perspective — nodding to history, craftsmanship or derring-do adventure. Mechanics with meaning, if you will.

Rolex Land-Dweller, $24,200

Best New Watches 2025
All photography by Adam Goodison

Breitling Top Time B31, $8,190

Best New Watches 2025
All photography by Adam Goodison

Blancpain Fifty Fathoms Automatique 5010, $29,300

All photography by Adam Goodison

Cartier Santos de Cartier (small model), $10,700

All photography by Adam Goodison

Chanel J12 Bleu Watch, 12.1 Calibre, $18,250

All photography by Adam Goodison

Chopard LUC Quattro Mark IV, $63,000

All photography by Adam Goodison

Grand Seiko Rikka – Early Summer 62GS, $9600

All photography by Adam Goodison

Hermès Cut, $11,290

Best New Watches 2025 Hermès
All photography by Adam Goodison

Hublot Big Bang 20th Anniversary All Black, $37,600

All photography by Adam Goodison

Longines Conquest, $3,425

Best new watches 2025 Longines
All photography by Adam Goodison

Montblanc 1858 Geosphere 0 Oxygen Mount Vinson Limited Edition, $15,060

All photography by Adam Goodison

Omega Seamaster Diver 300m, $23,100

All photography by Adam Goodison

Panerai Radiomir Tre Giorni, $10,800

All photography by Adam Goodison

Piaget Polo Perpetual Calendar Obsidian, POA

All photography by Adam Goodison

Rado Captain Cook Over-Pole Limited Edition, $4,700

All photography by Adam Goodison

TAG Heuer Carrera Date Twin-Time, $7,250

All photography by Adam Goodison

Tissot PRC 100 Solar Quartz, $765

All photography by Adam Goodison

Tudor Black Bay 58, $6,850

All photography by Adam Goodison

Vacheron Constantin Fiftysix Self-Winding, $42,500

All photography by Adam Goodison

This story appears in the Winter 2025 issue of Esquire Australia, on sale now. Find out where to buy the issue here.

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