Bradley Cooper is the face of a fragrance that sells every four seconds
From Maestro to BOSS
THIS SEPTEMBER, BOSS launches its latest fragrance – BOSS Bottled BEYOND – a new addition to the brand’s best-selling Bottled line.
Leading the global campaign are three new ambassadors: actor Bradley Cooper, Colombian singer Maluma and Brazilian footballer Vinícius Júnior.
The fragrance is built around contrast, combining fresh ginger extract and cedar leaf with a smooth leather accord.
It uses “supercritical CO₂ extraction” – a process that applies pressure rather than heat – to preserve the purity and complexity of raw ingredients.
The result is said to be a clean, long-lasting scent designed to wear close to the skin, with both freshness and depth.
BOSS Bottled has long been one of the most successful men’s fragrances globally, with one bottle sold every four seconds – a pace that adds up to nearly eight million bottles a year.
BOSS has a long history of aligning with figures who reflect its evolving take on masculinity.
Actor Chris Hemsworth became the face of BOSS Bottled in 2017, followed by Theo James for The Scent in 2015 and Jamie Dornan in 2018.
Earlier campaigns featured Gerard Butler in the mid-2010s, and model Mark Vanderloo, who became synonymous with the brand through the late ’90s and early 2000s.
“BOSS represents confidence, integrity, and the quiet strength that comes from knowing who you are,” says Cooper.
“The pursuit to lead with authenticity, whether at work or in life: BOSS is a brand that celebrates this intention. It’s about showing up, working hard, and staying true to your values.”
Of the campaign, the A Star Is Born actor adds: “It’s exciting to be associated with a brand that champions evolution. BOSS Bottled Beyond is about pushing limits and continuing to grow, no matter where you are at. It’s also an exciting opportunity to connect with people in a different way, through scent and storytelling.”
Cooper, Maluma and Vinícius Júnior each bring their own unique energy the brand.
With this high-profile trio fronting the new launch, expect BOSS Bottled BEYOND to fly off the shelves just as fast as its predecessors.
This story originally appeared on Esquire UK.
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