Photography: courtesy of Chopard

MELBOURNE HAS STEPPED into the global luxury spotlight as Chopard, the Swiss Maison renowned for its high jewellery and watches, expands in Oceania with a new boutique at Chadstone – the fashion capital – debuting its next-generation global design concept.

Designed as an intimate “home away from home,” the boutique blends warmth and elegance. Natural light floods the space, filtered through Chadstone’s glass dome, while an eight-metre façade and a Murano glass chandelier by Barovier & Toso anchor the interior in quiet grandeur.

Rubelli furnishings and soft textures complete the salon-like atmosphere, making it feel more like stepping into a private residence than a traditional store.

The space houses Chopard’s signature collections — Happy Diamonds, Alpine Eagle, L.U.C and Haute Joaillerie.

It’s a place designed not just to shop, but to experience, reflecting Co-President Karl-Friedrich Scheufele’s vision of blending heritage craftsmanship with modern luxury living.

Photography: courtesy of Chopard
Photography: courtesy of Chopard
Photography: courtesy of Chopard
Photography: courtesy of Chopard
Photography: courtesy of Chopard

“Carefully considered to reflect both the heritage of the Maison and the vibrancy of its surroundings, the opening of our new boutique in Melbourne is a proud moment for Chopard and a meaningful step in the ongoing journey of our family-run company,” says Karl-Friedrich Scheufele, Co-President of Chopard.

“This new space in Chadstone allows us to share that legacy with our Australian clientele.”

For Chopard, the new Chadstone boutique marks more than an expansion — it’s an invitation to experience the Maison’s world of creativity, craftsmanship and emotion, all in one beautifully considered space.

Visit the store at Shop 339A/1341 Dandenong Rd, Chadstone VIC 314.

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