MoonSwatch to Seamaster: inside Daniel Craig’s Omega watch collection
We dive deep into one of the most iconic partnerships between watches and cinema
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IT WAS PIERCE BROSNAN who introduced James Bond to Omega, but it was Daniel Craig who cemented the 007 agent as an on-screen brand ambassador. (Craig would become one by default ever since his first outing in Casino Royale.)
While the Seamaster is most emblematic of the spy’s suave, sporty style, Craig himself has been partial to a more atypical selection from the catalogue. As you’ll see, he’s accrued quite the collection from the brand, the oldest model – a retro-futurist gadget – dating back to the ’60s. And as he transitioned to the Bond retirement home along with Brosnan, Craig hasn’t stuck to the stainless steel watches either, opting for peachier tones to attend award shows and fashion shows.
Scroll on as we dive deep into the many watches he owns, and the missions he wore them on.
Daniel Craig’s Omega watch collection
Omega Speedmaster Moonwatch Professional
Price: $11,750
Despite Bond’s affinity for a Seamaster, Craig picked up the Speedmaster Moonwatch because of its history as the first watch on the moon. The actor also liked the feeling of winding up a mechanical watch to have a more intimate relationship with your timepiece. Saucy.
Omega Seamaster Professional Co-Axial Chronometer 600m
Price: around $9,000
The Omega watch that started it all for Craig. The Seamaster Professional was the very first watch Craig’s Bond was seen on screen with, climbing up the crane in the opening fight of 2006’s Casino Royale.
Gifted to him by Michael G. Wilson and Barbara Broccoli, the children of Albert R. ‘Cubby’ Broccoli, who co-founded Eon Productions (the franchise’s producer before Amazon MGM bought it in 2021), it’s the watch Craig wears the least out of his collection.
Vintage Omega Seamaster 300, circa ’60s
Price: around $10,000
Not part of the Bond universe, per se, but Craig picked up this vintage Seamaster 300 after it caught his eye in a shop window in Budapest, where he was filming Munich (2005).
Omega Seamaster 300 Master Co-Axial Chronometer
Price: $8,875 (retail)
First released to coincide with Craig’s fourth outing as Bond in Spectre (2015), it was also the first Bond watch to get a limited edition run, with only 7,007 in existence.
The one Craig owns himself was a prototype used when filming, inscribed with “Not For Sale” on the back.
Omega Seamaster Memomatic
Price: around $3,000
One of Craig’s quirkier pieces, he bought this one because of its retro-futurist design. Very late-60s to ’70s, when the space race was all the rage.
Omega Speedmaster Professional Apollo 11 40th Anniversary
Price: around $11,000
Craig must dream about another life as an astronaut with this commemorative Apollo 11 celebrating its fourth decade in the catalogue.
Omega Seamaster Planet Ocean
Price: unknown
We all start to let loose a little when we reach the end of a job. Seen on his wrist in the lead up to his last Bond outing in No Time To Die, the contrasting blue and orange face definitely stands out in the collection. (Don’t worry, they get progressively louder once he retires the mantle.)
Omega Seamaster Diver 300M 007 Edition
Price: $17,825
The last Omega watch Craig was seen in as Bond. A full titanium make and a slimmer than usual width, it’s identical to the one Craig wears in No Time To Die.
Omega Seamaster 1948 Co‑Axial Master Chronometer
Price: around $10,000
He quits being Bond and suddenly he’s wearing a leather strap. Craig wore this one as detective Benoit Blanc in Glass Onion: A Knives Out Mystery. A reissue of the 1948 Seamaster, it features curvier numerals similar to Craig’s ’60s Seamaster 300. Naturally a limited run with, you guessed it, 1,948 in existence.
Omega Seamaster Aqua Terra
Price: $11,150
One of the first Omega watches that isn’t a Seamaster, Craig wore the Aqua Terra in 2012’s Skyfall.
Omega Seamaster Aqua Terra Co-Axial
Price: around $12,000
Another Aqua Terra, though this one he wore earlier this year. Along with his grown-out hair, Craig is well-settled into the Bond retirement village, opting for a mature black dial here.
Omega x Swatch Speedmaster MoonSwatch Mission to Neptune
Price: $435
Craig is no watch snob, seen here in 2023 spotting the very affordable and then-unreleased MoonSwatch in ‘Neptune’.
Omega Speedmaster 40mm Red Gold
Price: around $30,000
As you’ll gather further down the list, Craig marks his post-Bond era with warm, red and rose golds. He first wore this numerically abundant-looking Speedmaster to the 2020 Golden Globes paired with a tux, but then dressed it casually with a funky knit and leather jacket to the Loewe spring/summer 2025 show.
Omega Seamaster Diver 300
Price: $49,600
Horological circles were in a panic when eagle-eyed viewers spotted this then-unreleased Seamaster Diver 300M on Craig’s wrist at the Governor’s Awards, where he presented an award to former Bond producers Broccoli and Wilson.
Omega Seamaster Aqua Terra rose gold
Price: around $50,000
A rose gold Aqua Terra with a hot pink velvet Anderson & Shepard tux is an elite pairing that only a Bond can pull off.
Related:
The story behind Pierce Brosnan’s vintage 1945 Girard-Perregaux watch
Who will be the next James Bond? Here are our top 10 predictions
