Images: Hublot

PAIRING A QUARTERBACK with a watchmaker might sound unexpected, but the overlap is obvious: precision, performance, and the ability to change everything in seconds. Which is why Hublot’s latest signing makes sense. Patrick Mahomes, three-time Super Bowl champion and the NFL’s golden arm, is now an ambassador for the Swiss brand.

Mahomes is a player who’s rewritten what the position looks like. No-look passes. Impossible yardage. He’s the first quarterback to throw 5,000 yards in both college and the NFL, the fastest to reach 300 touchdowns, and the youngest to start in four Super Bowls.

In short: he’s not just on time, he’s ahead of it.

That spirit aligns with Hublot’s own ethos. Since 1980, when the house first strapped gold to rubber and called it luxury, Hublot has thrived on disruption.

The Big Bang became an icon for challenging watchmaking’s conventions, much like Mahomes has for American football. Both carry an instinct for fusion – of skill, material, style – and both understand that mastery isn’t about playing safe, but about making bold moves under pressure.

Julien Tornare, Hublot’s CEO, put it plainly: “There are good players. Great players. And then, there’s Patrick Mahomes! Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct”.

For Hublot, whose family already includes Usain Bolt, Novak Djokovic, and Kylian Mbappé, the addition feels like a natural evolution.

So what happens when the quarterback of a generation partners with the watchmaker of disruption?

If history is any guide, expect more than just touchdowns or timepieces. Expect moments — measured in seconds, remembered for decades.

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