LONG DISMISSED AS A RELIC OF OLD-SCHOOL DRESSING, the brooch has quietly stayed in the background — waiting for the right moment to return. Louis Vuitton’s Virtuosity High Jewellery collection makes a convincing case that the moment is now.

Worn on crisp shirts and sharp lapels, these new brooches feel less like formal accessories and more like personal signatures. As part of Virtuosity — a collection built on balancing precision with creative freedom — they rethink the brooch without losing any of its edge.

Centred around a fresh take on the watchful eye motif, they’re set with serious stones: deep sapphires, rare rubies, luminous chrysoberyl cabochons.

Louis Vuitton’s take isn’t about reviving the brooch — it’s about reworking it. A symbol of individuality, styled with ease. Proof that the smallest details often make the biggest impact.

Scroll down to see some of the best brooch moments on men.

11 best brooches worn by men

1
Timothée Chalamet

Wore a frozen white gardenia rested on the lapel at the 70th David Di Donatello Awards in Rome.

2
Michael B. Jordan

Wore two of Tiffany & Co’s most coveted Bird on a Rock brooches at the 2023 Oscars.

3
Regé-Jean Page

Wore a double Boucheron brooch at the Baftas in 2023.

4
Paul Mescal

Wore a bright red rosette at the 2023 Oscars.

5
Jeff Goldblum

Wore a purple floral brooch at the Oscar’s 2025 red carpet.

6
Paul Mescal

Wore a Cartier brooch to the Baftas in 2023.

7
Tyler James Williams

Wore a Cartier brooch to the Critics Choice Awards 2023.

8
A$AP Rocky

Wearing a Saint Laurent brooch at the Cannes Film Festival 2025.

9
Tramell Tillman

Wearing a Dolce & Gabbana brooch at the Cannes Film Festival 2025.

10
Greg Tarzan Davis

Wears a Dior collar pin at the 78th Cannes international film festival.

11
Pharrell Williams

Wears Louis Vuitton.

Explore the full Louis Vuitton’s collection here.

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