Photography: @rayban

NEW BALANCE IS NO STRANGER to turning functional running sneakers into fashion-world obsessions, and their latest release, the 204L, might just be their most understated flex yet.

Dropping July 30th, this unisex sneaker takes cues from both the ‘70s and early 2000s, merging retro running energy with a sleek, low-slung profile.

Think of that slim, pared-back silhouette we’ve been seeing all over Miu Miu runways – built for everyday wear. The debut mushroom with arid stone colourway leans neutral, making it versatile enough to pair effortlessly with denim, trousers or even tailored shorts.

A multi-piece upper with embossed overlays, double-stacked suede ‘N’ logo and retro-inspired outsole complete the look, while the EVA midsole keeps things lightweight and wearable.

Fronted by global brand ambassador Rosalía – the campaign reinforces the sneaker’s versatility and elevated style.

And at $190 AUD, it’s an easy entry point for those looking to shift gears from chunky dad shoes to something lower, sleeker and just a little bit runway.

Available July 30 from 10am at newbalance.com.au – sign up to be notified.

When do the New Balance 204L sneakers release?

The New Balance 204L drops on July 30th, 2025, from 10 am via newbalance.com.au.

What is the price of the New Balance 204L?

The 204L retails for $190 AUD.

What colours are available in the New Balance 204L?

The debut colourway is mushroom with arid stone, a neutral-toned palette designed for versatile styling.


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