Photography: courtesy of Omega

WHEN DANIEL CRAIG wore his Seamaster Diver 300M in the 2021 James Bond film No Time to Die, the watch secured its place as a true icon — every bit as legendary as 007 himself. Now, Omega has given the Seamaster a fresh twist, swapping secret missions for the global stage. Earlier this year, Craig debuted the latest iteration at the Paris 2024 Olympics, proving the Seamaster isn’t just built for action— it’s made for the spotlight too.

The new collection feels like a cinematic sequel, channelling the same energy as the No Time to Die 007 Edition but with a fresh metallic edge. Omega has left behind the glossy ceramic finishes of recent years, embracing stainless steel, titanium, and black aluminium — materials that whisper rugged sophistication but still pack a punch.

So, what makes these watches special? For starters, they’re dripping in nostalgia. The domed sapphire crystal gives off a vintage vibe, while the wave-patterned dial is a love letter to the Diver 300M’s early days. And then there’s the Bond-approved mesh bracelet — sharp, sleek, and just begging to peek out from under a tailored sleeve. Prefer a more casual look? There’s a rubber strap option, too. Either way, these timepieces are effortlessly versatile, much like their cinematic muse.

Photography: courtesy of Omega
Photography: courtesy of Omega

The collection includes four standout models, but two are clear scene-stealers:

Stainless Steel with Titanium Bezel: A brushed PVD dial adds depth and intrigue, ideal for anyone who likes their accessories with a little edge.

Stainless Steel with Black Aluminium: Classic, clean, and oh-so-cool, this version features laser-engraved waves and a black aluminium bezel for an understated but undeniably bold look.

Beneath the surface (pun fully intended), these watches are more than just good looks. Each one is powered by Omega’s Co-Axial Master Chronometer Calibre 8806, a movement that delivers precision, magnetic resistance, and an impressive 80-hour power reserve. Think Q-worthy dependability (yes, Q, the gadget guru from James Bond) but with a whole lot more style. And thanks to the sapphire crystal caseback, you can admire the mechanics without even flipping it over — because sometimes, what’s inside is just as striking as the outside.

What’s clever about this release is how it bridges old and new. The design details — domed crystal, wave-patterned dial, helium escape valve — are steeped in the Diver 300M’s legacy, which dates back to its triumphant 1993 debut. But the updated materials and Bond-inspired touches make it feel fresh, ready to tackle today’s world (or at least your wrist).

The real question is, who’s this for? It’s for the adventurers, the film buffs, the collectors, and, let’s be honest, anyone who wants to feel like they’ve got a little Bond swagger. Whether you’re diving into the depths of the ocean or just tackling another Monday at the office, the Seamaster Diver 300M has got your back — and your wrist.

So, if you’ve ever dreamed of owning a watch that’s part cinematic icon, part technical powerhouse, and entirely stylish, this collection is your signal. Because while we may not all get to be James Bond, at least we can wear his watch — and look pretty damn good doing it.

Photography: courtesy of Omega
Photography: courtesy of Omega

Discover more at omega.com.


Related:

Omega and Team New Zealand set sail in style at the 37th America’s Cup

Gold standard: Omega’s greatest Olympic watches