The noble mission behind Hublot's Spirit of Big Bang SORAI
Every second counts with Hublot’s new 30-piece limited-edition Spirit of Big Bang SORAI timepiece
IF YOU THINK Hublot’s Spirit of Big Bang SORAI (Save Our Rhinos Africa and India) is just another luxury watch, think again. Sure, it’s limited to only 30 pieces, and yes, it’s as sleek and stylish as you’d expect from Hublot – but this is so much more than just a wrist accessory. This is about something bigger. Much bigger. Like, rhino-sized bigger.
Founded by former international cricketer and Hublot ambassador Kevin Pietersen, SORAI is on a mission to make the impossible possible: protect rhinos from the brink of extinction. And Hublot isn’t just going along for the ride. With their global reach, they’re sparking crucial conversations and hoping to inspire a new generation of conservationists.
That’s where the Hublot Spirit of Big Bang SORAI comes in. This fourth collaboration with SORAI – and the first from the Big Bang line – goes beyond being a sleek, statement-making accessory; it’s a call to action. With every sale, a portion of the proceeds goes directly towards rhino conservation, making this timepiece not just a keeper of time but a force against extinction.
Now, onto the finer details. The 42mm case is crafted from slick, warm grey ceramic, designed to mimic the rugged texture of a rhino’s skin. But don’t be fooled by its tough exterior – inside, the HUB6020 Manufacture calibre powers the watch with precision. We’re talking a hand-wound, skeletonised tourbillon with a five-day power reserve. Brains and beauty, all wrapped in one.
And because it’s Hublot, there’s always a little extra swagger. This timpiece comes with not one but two strap options – a sleek grey fabric strap or a striking grey-and-beige camouflage-patterned rubber strap. Whether you’re heading to the boardroom or the bush, this watch has you covered. After all, who said conservation couldn’t be stylish?
The sad truth is that only 27,000 rhinos remain in the wild, according to the WWF. But there’s hope. Thanks to the tireless work of organisations like SORAI, with Hublot lending its support, change is happening. Case in point: Indian rhino populations have bounced back from just 200 to around 4,000, and black rhino numbers have doubled over the past two decades. Proof that, together, we can make a difference.
In a world where luxury can often feel fleeting, the Hublot Spirit of Big Bang SORAI stands for something more. With every purchase, you’re not just investing in a timepiece; you’re contributing to a cause that’s helping to ensure rhinos continue to roam the planet for generations to come.
Enquire in-store or online at www.hublot.com.
Related: