ON SATURDAY evening, at the ripe hour of 8PM AEST, Loewe will present its spring 2024 menswear collection. If you don’t already have a hot date lined up, or dinner with friends arranged, we highly recommend tuning in. Because Loewe is one of the world’s hottest brands right now, and its runway shows — in particular its menswear presentations, which always feature some mind-boggling ‘it’ piece — are among some of the most intriguing events on the fashion week calendar.
At the time of writing, details on the direction of the show are scant — this is to be expected, as luxury fashion houses thrive on building intrigue by keeping their cards close to their chests. But the brand’s spring 2024 presentation invitation, which was delivered to journalists today, contains a small clue: an artwork by American sculptor Lynda Benglis, who is renowned for her obscure wax paintings and poured latex sculptures.
Loewe creative director Jonathan Anderson has a reputation for partnering with enigmatic contemporary artists on compelling sets for his runway presentations — in January, giant canvasses by Los Angeles-based painter Julien Nguyen towered over his autumn/winter 2023 runway like skyscrapers. Characterised by bold colors, sensual lines, and lyrical references to the human body, the bulging, goopy appearance of Benglis’ works often evoke visceral reactions from onlookers, so we can’t wait to see what she brings to life.
As for the collection, needless to say it will be just as awe-inspiring. Tune in on Saturday to see it for yourself.
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