2025: The year watches went blue
Blue dials, blue straps, blue ceramics – from Rolex to IWC watches, this year’s standout shade is rewriting the rules of watch design.

BLUE DIALS, BLUE STRAPS, BLUE CERAMIC – if there’s one shade defining watchmaking in 2025, it’s the blue watch phenomenon.
At Watches & Wonders, blue all but stole the show: cool, confident, and quietly rebellious. Rolex introduced a new Cosmograph Daytona with a turquoise lacquer dial (seen on the wrist of Carlos Alcaraz, courtside and centre court at Wimbledon), while Zenith celebrated its 160th anniversary with a trio of bold blue ceramic chronographs.
Most recently, IWC extended its Colours of Top Gun collection with a crisp light blue ceramic model — proof that the shade’s staying power isn’t slowing down.
Whether it’s a high-shine sunray finish or matte ceramic, blue feels bolder, sportier, and somehow fresher than the usual suspects.
Here, the best new blue watches to know now.
The best blue watches spotted in 2025, so far

IWC Schaffhausen, Pilot’s Watch Chronograph 41 Top Gun Miramar
Price: $20,800
IWC’s newest Top Gun Chronograph 41 just dropped in a fresh light blue ceramic – officially named ‘Top Gun Miramar’ – developed with Pantone®, no less. It’s summery but still sharp, with the case, dial and rubber strap all colour-matched for that seamless look. Inside, it’s powered by IWC’s 69000-series movement with a 46-hour power reserve. Basically, it’s got the brains and the looks.
Read more about the watch here.

Audemars Piguet Royal Oak Offshore Selfwinding Chronograph
Price on request.
In its signature ‘Bleu Nuit, Nuage 50’ ceramic, the openworked dial reveals the double balance wheel in full flight. Pink gold accents keep things warm, while the 41mm case stays wearable thanks to that ultra-slim 9.7mm profile. It’s powered by the selfwinding Calibre 3132, with 245 parts doing the hard work behind the scenes.
Read more about the watch here.

Rolex Cosmograph Daytona 126518LN
Price: $63,100
Carlos Alcaraz’s Rolex of choice? The Cosmograph Daytona in yellow gold, flexing a turquoise lacquer dial. The 40mm case is paired with a black Cerachrom bezel and matching Oysterflex strap – sporty, but still sharp.

Rolex Cosmograph Daytona 126506
Price: $144,700
If you somehow missed it courtside at Wimbledon, you might’ve caught it on Tom Holland’s wrist as he clapped and gasped his way through the men’s singles quarterfinal. The actor sported Rolex’s Cosmograph Daytona in ice-blue with a diamond-set dial and warm chestnut Cerachrom bezel.

Hublot Big Bang Unico Big Magic
Price: $37,700
For those who prefer their watches loud, Hublot’s Big Bang Unico Big Magic ticks all the right boxes. Cast entirely in a bold cobalt ceramic – including the 42mm case, bezel and pushers. Inside, it’s powered by Hublot’s in-house HUB1280 UNICO movement, visible through a skeletonised dial.
Read more about the watch here.

Chanel J12 Bleu Watch
Price: $18,250
Chanel’s latest J12 goes deep – in hue and in capability. Crafted in matte blue ceramic with a black-coated steel bezel, the 38mm watch is as sleek as it can get. It’s powered by the Calibre 12.1 automatic movement which has a 70-hour power reserve and 200m water resistance (yes, you can actually swim in it). The matching matte ceramic bracelet and baguette-cut patterned bezel keep things slick, while black varnished indicators complete the noir-meets-navy feel.
Read more about the watch here.

TAG Heuer Carrera Day-Date
Price: $6,250
A fresh spin on the classic Carrera. This 41mm steel automatic brings a sharper energy thanks to its signature sunray-brushed blue dial, rhodium-plated details and subtly curved rim. Inside, it’s powered by TAG’s TH31-02 movement. Flip it over and you’ll find a nod to the brand’s racing roots: the Victory Wreath, engraved on the caseback, pays tribute to Carrera’s historic wins on the track
Read more about the watch here.

Grand Seiko Spring Drive Calibre 9RB2
Price: $58,200
This limited-edition release marks the debut of Grand Seiko’s new U.F.A. (Ultra Fine Accuracy) calibre – boasting a mind-blowing ±20 seconds per year. Inspired by the frostbitten forests of Japan’s Kirigamine highlands, the platinum-cased piece features a pale blue dial.
Read more about the watch here.

Jaeger-LeCoultre Reverso Tribute Geographic
Price: $34,200
Two dials, one very clever watch. A nod to the 1931 original, this Reverso pairs a sunray-brushed blue lacquer dial with a reverse-side world-time display – complete with rotating city disc and silver continents floating on lacquered blue oceans. The steel case measures 49.4 x 29.9 mm and comes with two Casa Fagliano straps in matching blue calfskin
Read more about the watch here.

Chopard Alpine Eagle Flying Tourbillon
Price: $34,200
Chopard’s Alpine Eagle Flying Tourbillon pairs a striking Rhône blue dial with a featherlight, ultra-thin flying tourbillon at 6 o’clock. Crafted in Lucent Steel™ (80% recycled, naturally), the 41mm case is both sporty and refined, with a sapphire crystal caseback, 100m water resistance.
Read more about the watch here.

Vacheron Constantin Métiers d’Art Tribute to The Celestial
Price on request.
For those who read their horoscopes religiously (or simply appreciate a beautifully made watch), Vacheron Constantin’s Métiers d’Art ‘Tribute to the Celestial – Scorpio’ is a piece worth pausing for. Crafted in white gold with a deep blue guilloché dial, the design features a hand-engraved zodiac constellation set with brilliant-cut diamonds, framed by 112 baguette-cut blue sapphires that shimmer across the bezel, lugs, crown and buckle.
Read more about the watch here.
Are blue watches trending in 2025?
Yes – and it all really kicked off at Watches & Wonders this year. Blue was everywhere: from Rolex’s turquoise Daytona to Zenith’s trio of rich blue chronographs. Since then, IWC has joined in with a crisp new light blue ceramic model. Whether it’s glossy or matte, the message is clear: blue is the colour of 2025.
What are the best blue watches to buy in 2025?
That depends on your style — whether you’re after a matte ceramic case, a glossy dial, a metal bracelet or something on leather. From light sky tones to deep navy hues, 2025 is full of options. The good news? The list above has you covered.
Related:
Our favourite new watches from Watches & Wonders 2025