The best end of financial year sneaker sales to shop in 2025
EOFY is the perfect excuse to upgrade your sneaker rotation. From cult favourites to designer pairs, these are the sales to know in 2025.
END OF FINANCIAL YEAR season is here — and while for some that means spreadsheets, receipts, and reconciling budgets, for others it’s an excellent excuse to refresh the one thing that always makes an outfit: sneakers.
EOFY isn’t just a time for discounts, it’s a time for upgrades. A quiet moment in the fashion calendar when some of the most wearable (and hype-worthy) styles get marked down. From classic white trainers to trail-inspired silhouettes and limited-edition collabs, Australian retailers are clearing shelves ahead of June 30 — and the sneaker section is where things get especially good.
Whether you’re eyeing a pair of Salomon XT-6s for weekend hikes, a fresh drop of Dunks, or a minimalist New Balance you can wear to work and everywhere else, this is the moment to move. Below, we’ve rounded up the best end of financial year sneaker sales to shop in 2025 — before your size disappears.
The best end of financial year sneaker sales for men in 2025
GOLDEN GOOSE Soul Star Sneakers
If Golden Goose’s Signature distressed low-tops feel too done, the Soul Star is your fresh alternative. Still gritty in all the right ways — note the worn sole and scuffed suede — this deep forest green version offers just enough retro flair without going full ‘fashion sneaker’. Bonus points for the off-white heel tab and tonal stitching, which elevate it beyond your standard skate-style pair.
PUMA Palermo
The Palermo is Puma’s latest throwback hit — and this colourway proves why. Rooted in ‘80s terrace culture, its low-profile silhouette and suede finish are having a quiet moment across both runways and street style feeds. The warm brown and mustard combo might be unexpected, but that’s what makes it good. There’s also a red pair available.
MAISON MARGIELA Sprinters Low-Top Sneakers
Trust Margiela to take the humble track sneaker and turn it into a conversation piece. The Sprinters silhouette blends a vintage runner profile with intentionally clashing textures — soft suede, shiny nylon, and a contrast black heel tab that feels more street than sport. The acid green hue won’t be for everyone, but that’s kind of the point. If you’re looking to invest in a sneaker that’s as directional as it is wearable, this is it. And with 15 per cent off? Tempting.
ADIDAS Originals Gazelle
The Gazelle revival shows no signs of slowing down — and this cobalt blue colourway with red accents proves why. Originally a ‘60s training shoe, the Gazelle has found new life as a street style staple, beloved for its clean lines, suede finish, and just the right hit of retro energy. At $70, this is one of the smartest sneaker buys of the season.
GOLDEN GOOSE Ball Star Low-Top Sneakers
The Ball Star is Golden Goose’s love letter to ‘80s basketball culture — but through a very Venetian, very vintage lens. This red suede version leans into the label’s signature worn-in aesthetic, complete with scuffed soles and off-white leather star detailing. Equal parts sporty and subversive, it’s a sneaker that brings attitude without shouting.
TOM FORD
Radcliffe Suede Sneakers
Tom Ford doesn’t really do “casual” — but if he did, it would look like the Radcliffe. Cut from rich tan suede with a contrasting cream stripe, this is a sneaker that feels more like a dress shoe in disguise. The low profile and retro-leaning sole keep things grounded, but the craftsmanship is unmistakably luxe.
MAISON MARGIELA Replica Panelled Sneakers
There’s a reason the Margiela Replica continues to top every quietly stylish person’s wishlist — and these two variations show exactly why. One plays with tonal textures in cream and taupe suede, keeping things classic with a gum sole and vintage military roots. The other leans bolder, with a black diagonal stripe cutting through its otherwise minimalist profile. Both are understated, expertly made, and just distressed enough to look lived-in from the first wear. On sale and selling fast.
SALOMON Speedcross 3 Expanse – Unisex
For anyone flirting with the gorpcore look — or just after a great all-terrain sneaker — the Speedcross 3 Expanse delivers. This neutral-toned pair trades in Salomon’s usual high-contrast colourways for something more minimalist, without losing the rugged, trail-ready DNA. It’s functional, lightweight, and stylish.
ASICS GEL-Quantum 180 VIII – Unisex
The GEL-Quantum 180 VIII is all about futuristic comfort, and this all-black version takes it one step further. The layered upper and chunky sole feel right at home in 2025’s ongoing tech-runner trend, but it’s the shock absorption that makes it one of the most wearable sneakers on this list.
ADIDAS x Wales Bonner Samba Millennium Suede Sneakers
Wales Bonner’s take on the Samba continues to lead the designer-sportswear crossover conversation — and this vibrant yellow pair doesn’t hold back. Equal parts archival and avant-garde, the contrast navy panel and exposed stitching dial up the personality, while the suede finish keeps things premium. If you’ve been waiting for a Samba with a bit more statement, this is it.
SALOMON Advanced XT-6 Trail Running Shoes
A mainstay of the gorpcore movement, the XT-6 is still one of Salomon’s most hyped silhouettes — on and off the trail. This olive-green version feels tactical and technical without looking overly performance-driven, making it ideal for pairing with wide-leg cargos or a sharp tailored coat.
HOKA Bondi 9
The Bondi 9 is built for serious comfort with a sculpted midsole and ultra-plush support, this all-white version proves that performance gear can look just as good off the pavement. Whether you’re clocking steps, travelling long-haul, or just leaning into the chunky sneaker trend, the Bondi 9 has the bounce (and looks) to keep up.
When is the end of financial year?
In Australia, the end of the financial year falls on June 30. While tax returns and accounting deadlines take centre stage, it also marks one of the biggest sales periods of the year — with EOFY deals typically rolling out from early June and ramping up right through to the end of the month. For shoppers, it’s the perfect excuse to snag a deal before the books close.
What are EOFY sales?
EOFY sales are a major retail event in Australia, timed around the close of the financial year on June 30. It’s when brands and retailers offer significant discounts to clear stock, boost revenue, and make room for new-season drops. For shoppers, it’s a prime opportunity to save on everything from sneakers and fashion to tech and homewares — often with better deals than mid-year or holiday sales.
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