The youngest ever three-time world champion, racing legend, Ayrton Senna. Courtesy TAG Heuer

AS WE RUSH TOWARDS the end of the year, new releases all news watches are dropping in our inbox faster than a Zenith DEFY El Primero 21.

We’ve selected the best and most exciting of these to satiate your hunger for wrist candy. Below is your monthly roundup of the best in what’s new, what’s exciting and what’s happening in the watch world.

The legend lives on: TAG Heuer x Ayrton Senna race again

Courtesy TAG Heuer

Ayrton Senna was an icon. A three-time Formula 1 World Champion, Senna wasn’t just fast; he was fearless — a driver defined by precision, instinct, and an unshakable will to win. More than three decades on, that intensity still fuels TAG Heuer’s ongoing tribute to the Brazilian icon. 

The latest Formula 1 Chronograph x Senna collection continues the story with two new watches that do what Senna did best: fuse precision, performance, and purpose. The 44mm automatic model, cased in black titanium with forged carbon detailing, feels built for motion – its yellow accents flicker like headlights cutting through the dark.

Its 43mm quartz counterpart nods to the late-’80s S/EL bracelet Senna made famous. Both sit under TAG Heuer’s Designed to Win philosophy – a mantra lifted from Senna’s own words and an ethos that still drives the brand forward.

These aren’t just watches made in his image; they’re a continuation of what he represented: clarity under pressure, courage in the turn, and a legacy that still pushed forward.

Discover more about the watch at tagheuer.com.

Words Ruby Stephens

Vacheron’s latest has horsepower (literally)

Courtesy Vacheron Constantin

Vacheron Constantin’s Métiers d’Art series has always blurred the line between watchmaking and art, but its latest chapter – The Legend of the Chinese Zodiac: Year of the Horse – takes it to another level.

Think of it as timekeeping meets mythology: a sculpted horse, mid-leap, galloping across a dial of hand-engraved gold and grand feu enamel. Underneath, the Calibre 2460 G4 does its thing – a hands-free display that lets the artistry take centre stage. It’s meticulous, madly beautiful, and limited to just 25 pieces in platinum or pink gold. 

Nearly two centuries after Vacheron first entered China, this feels like the perfect full circle – a fusion of cultural reverence, craftsmanship, and that quiet confidence only truevwatchmakers pull off.

Discover more at vacheron-constantin.com.

Words Ruby Stephens

Chopard’s new masterpiece is a celebration worth hearing

Courtesy Chopard

Chopard’s L.U.C Full Strike ‘Día de los Muertos’ isn’t your average minute repeater – it’s a love letter to Mexico’s Day of the Dead ‘Día de los Muertos’, wrapped in 18-carat ethical white gold and set with emeralds.

The skull motif on the dial – hand-engraved and enamelled in green Grand Feu – turns a centuries-old tradition into something beautifully modern. Beneath the theatrics sits Chopard’s award-winning Calibre 08.01-L, complete with sapphire gongs that chime like crystal.

It’s dramatic, joyful, and very alive – exactly how a watch inspired by the celebration of life and memory should be.

Discover more about the watch at chopard.com.

Words Ruby Stephens

Gucci’s new collection is a style time warp

Courtesy Gucci

Gucci’s signature 25H watch has been given a modern overhaul, blending precision engineering with everyday ease. The new collection refines the architectural silhouette of the original, introducing brushed and polished contrasts, faceted indexes and a sleek interchangeable strap system that lets you switch between rubber and steel in seconds.

Three new 40mm automatic models headline the release, including a GMT version with a black steel case and a vivid yellow hand that tracks multiple time zones. Two others in stainless steel feature black dials, one edged with pink-gold plating, each powered by Swiss-made automatic movements visible through a transparent case back.

For a smaller wrist, Gucci also introduces 30mm and 36mm designs that echo the same geometry in a more delicate profile. Available in silver, pink or black sunray dials, they retain the brand’s signature octagonal case and five-link bracelet, with the option to change to rubber for a more casual look.

It’s a collection that keeps the Gucci 25H’s sculptural identity intact while adding versatility, light play and contemporary flair. Proving once again that the House’s approach to watchmaking is as much about design as it is about time.

Could we be on the verge of seeing a Demna-designed timepiece? Let’s hope so.

Words Benjamen Judd

Swatch and Omega go lunar (again)

If there’s one thing Swatch and Omega have nailed, it’s making moon phases fun again. The Mission to Earthphase – Moonshine Gold celebrates November’s Beaver Moon with a dial that’s part cosmic, part cartoon – complete with a cheeky moon that looks like it’s been nibbled by a beaver.

Crafted from Swatch’s navy Bioceramic and decked out with Omega’s Moonshine™ Gold detailing, it carries all the Speedmaster DNA – asymmetrical case, dot-over-90 tachymeter, and astronaut-approved VELCRO® strap – just with more personality.

Available worldwide from November 5 to 20, it’s proof that space travel doesn’t have to take itself too seriously.

Discover the collection at swatch.com.

Words Ruby Stephens

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