IN THE LUCRATIVE BUSINESS of being a celebrity and getting enlisted to wear a watch for a public appearance, a sports match is the most natural setting. Let us explain: he’s posing on the red carpet, he’s checked off telling reporters “who” he’s wearing, and then he realises he needs to strike the unnatural pose of bending his elbow, his sleeve unearthing a timepiece below. It’s an old-timey, chivalrous look. If that’s not your vibe, sitting in the stands at Wimbledon brings a much more natural reaction in clapping, waving, and pulling a Rodin-Thinker’s pose (reference David Beckham above on day one).

With the grand slam underway in the big smoke, those sitting in the Royal Box have flashed some serious metal so far. On day one, with temperatures reaching 32.2 degrees celsius (the highest opener in Wimbledon’s history), Becks kept his pulse cool with his bespoke iced-out Tudor Heritage Chrono, gifted to him by the brand for his 50th birthday. The next day, Russell Crowe showed off one of the most hyped pieces of the year: a Rolex Cosmograph Daytona ‘Tiffany’, which fetches an eye-watering starting price of $135,000.

As the matches progress in the next couple of weeks, and with more A-list faces to emerge in the Box, we’ll be tracking all the timepieces of note at the Lawn.

Related:

The best-dressed men at Wimbledon, so far

David Beckham kicks off Wimbledon with a one-of-one diamond Tudor Heritage Chrono

The best watches spotted at Wimbledon 2025, so far

John Cena – Rolex Explroer II Oyster 42mm, Oystersteel

Price: $16,950

Nick Jonas – vintage Rolex Day-Date in 18k yellow gold with a diamond-set black dial

Russell Crowe – Rolex Cosmograph Daytona ‘Tiffany’ (ref. 126518LN)

Price: estimated $135,000

Eddie Redmayne – Omega Seamaster Aqua Terra Shades

Price: $11,750

Simu Liu – Rolex Day-Date 40 Oyster 40mm

Price: $80,730

David Beckham – one-off diamond encrusted Tudor Heritage Chrono