WHAT HAPPENS when LeBron James, basketball’s kingpin – human highlight reel – teams up with Hennessy, the world’s top cognac? Spoiler: you don’t just get a fine spirit, but a game-changing collaboration and cultural moment that’ll be remembered long after the bottle has been emptied.
Titled ‘Hennessy Limited Editions by LeBron James’, take it from us: this isn’t just another celebrity alcohol co-sign. It’s James taking his signature moves from the hardwood and pouring them straight into Hennessy’s V.S. and V.S.O.P., with the bottles decked out in bold purples and oranges. And let’s not forget the Bras Armé on the label – now sporting a sleeve and intertwined with James’s iconic trademark crown.
After all, a little extra flair is a non-negotiable when you’re the King. You can practically hear the swish of the net with each pour.
But it’s not just about the packaging, and James isn’t just putting his name on the bottle, either. The basketball legend is about breaking the mould, and after spending time at Hennessy’s Maison in Cognac, he did precisely that.
Ever heard of the ‘Henny-Rita’ cocktail? No? Well, you’re about to. Inspired by his tasting experience, James has added a bold splash of orange juice to Hennessy’s twist on a margarita, turning a cocktail you thought you knew into something fresh and different. It’s like sinking a three-pointer from the corner – smooth, sharp, and impossible to ignore.
This partnership is more than just a nod of mutual respect. It’s two giants – one from the hardwood, the other from the vineyards – joining forces to create something truly special. The V.S. and V.S.O.P. bottles are your ticket to this cultural collision, available at Dan Murphy’s and through Qantas starting October 15th. And if you want to try James’s spin on the Henny-Rita, head to Sporting Globe venues nationwide from October 14th for a sip of magic.
As Laurent Boillot, C.E.O. of Hennessy, puts it: “Hennessy is very proud to announce our collaboration with LeBron James. He is a legend in basketball who pushes boundaries in sport, style and culture, we wanted to honour all our deep and shared values. This limited edition is a celebration of our friendship, mutual respect, and drive for excellence. Together, we have created a fresh and vibrant collection for a new generation of fans”.
So, whether you’re a cognac connoisseur, a basketball fanatic, or, ideally, a mix of the two, you’re going to want to stock up on this drop.
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