NOTHING HITS QUITE LIKE an Australian summer at the beach. Bouncing from the surf to the sand and back again, only leaving the beach for a seafood dinner outside with friends and family, it’s the one time of year everyone can agree on.
And there are few Aussie beachside locations quite as iconic as Palm Beach, the setting of beloved soap Home and Away and, as of recently, the backdrop to Tommy Hilfiger’s Spring/Summer 2023 campaign.
Starring seven members of the extended Klim-Ellis family, the campaign is a celebration of the modern Australian family and the moments that make a memorable summer experience. Bursting with warmth and good vibes—you can almost smell the eucalyptus on the sea breeze—the photographs feature Balinese Princess and TV and fashion personality Lindy Klim and her husband Adam Ellis, alongside their children Rocco Klim, Frankie Klim, Goldie Ellis, Stella Klim and her partner Bede Moyle.
From playing around in the back yard to taking a walk on the beach, the campaign images, photographed by renowned Australian fashion photographer Georges Antoni, make us nostalgic for summers past—and excited for summers ahead.
Of course, it wouldn’t be a Tommy Hilfiger campaign without a focal moment from the collection, with pieces from the brand’s Spring/Summer 2023 collection that blend seamlessly in the local landscape. A modern vision of preppy style, the collection features button-up shirts in cool summer linens, the iconic Tommy Hilfiger Polo shirt, chinos and a selection of the brand’s heritage styles, rendered in its iconic red, white and blue colours.
The TH Monogram plays a starring role in this collection, with an updated version featured across the brand’s most classic styles, as part of “a season of American reinvention”.
It goes to show that while Tommy Hilfiger might be the brand we buy, it’s equally for the whole family. And here, the Klim-Ellis’ show us how to style the Spring/Summer 2023 collection for long days spent at the beach, with baseball caps and linen shirts layered over tees for a look that’s just as effortless as it is cool.
If the weather reports are anything to go by, this summer is gearing up to be a hot one in Australia. As we peel off our winter layers and think about what we’ll be wearing in the months ahead, it’s safe to say that Tommy Hilfiger’s latest local campaign is tempting us to pull on a pair of red, white and blue boardshorts, grab one of the brand’s super-soft beach towels and call it a day.
Because when you’re at the beach from dawn to dusk, what more could you possibly need? Maybe a crisp cotton shirt and some jeans for drinks later on… but of course, we can find that at Tommy Hilfiger too.
The Tommy Hilfiger Spring/Summer 2023 collection is in stores now.