The 47 best watches for men in 2024

Timex

Q Timex 1975 Enigma Reissue

A $355 reissue of a 1975 watch. The Enigma was noted for its “mystery dial”, a kind of watch where the hands give the illusion of being free-floating. Here the effect is created by the majority of the hands being painted the same navy blue as the dial, leaving two white rectangles and a red dot to appear untethered. In reality you need to be in just the right light for the effect to be convincing. But for the price, this is a worthy throwback.

Doxa

Sharkhunter Sub 300T Clive Cussler

Dirk Pitt was a Doxa man. The fictional hero of novels including Iceberg (1975), The Mediterranean Caper (1973) and Pacific Vortex! (1983), wore an orange-dialled Doxa Sub 300T – a quintessential 1960s dive watch. So did Pitt’s creator, the late author Clive Cussler.

Last year the watch brand issued the Doxa Sub 300T Clive Cussler Special Edition, in tribute to Cussler’s pulp lineage and Pitt’s shipwreck-hunting prowess. It had an eye-catching design. Its steel case had been given a PVD-based treatment that made it look corroded and worn, like an artefact found abandoned on a coral reef.

Now comes a sequel, the Doxa Sub 300T Sharkhunter Clive Cussler.

Released on what would have been Cussler’s 93rd birthday, it features a case that’s even more oxidised and dredged-up-looking. The limited edition run of 93 also recognises the author’s birthdate by colouring the numbers ‘15’, ‘7’ and ‘31’ red on the date wheel.

“I think my father would really have got a kick out of the end result,” Dirk Cussler, Clive’s son and co-author of the later books, told me over the phone from his home in Connecticut.

“Giving the case the weathered look, the compass rose on the dial that plays into underwater exploration, the homage to his birthday. It’s something I think would really, really suit him and he would appreciate.”

Ressence

Type 5 L Diver

There’s a whole lot of lume going on in watches right now. Panerai, Bell & Ross, IWC and A. Lange & Söhhne have all released models that have made sunglasses-bright luminescence part of their USP recently. Now comes this iridescent conversation-starter from Belgian nonconformists Ressence. Where others settle for lume on the hands or markers, the new Type 5 L Diver lumes the entire dial. The definition of a ‘summer-ready dive watch’. Or just a pretty cool party trick.

Learn more about the watch here.

Credor

Locomotive

Gérald Genta has been called ‘the Picasso of watch design’, his creations ‘the Fabergé of watches’. Two models he designed in the 1970s, the Nautilus for Patek Philippe (1976) and the Royal Oak for Audemars Piguet (1970), remain deathless classics. Though he also designed many, many more – including IWC’s Ingenieur (1976), Cartier’s Pasha de Cartier (1985) and Omega’s Constellation (1959), as well as loads under his own name. Less well-known is a watch he designed for Seiko, or at least its subsidiary, Credor, in 1979. But now the Locomotive is back, rereleased for its 50th anniversary, in a luxurious and automatic titanium limited edition. With its angular case, bezel screws and integrated bracelet it’s vintage Genta. But is it classic Genta? Online hot-takes have ranged from ‘Oh wow!’ to ‘Looks like an Ingenieur homage from AliExpress’.

Learn more about the watch here.

Zenith

Defy Revival A3648

Last year, our personal favourite release was Zenith’s Pilot Big Date Flyback, a black-and-white pilot’s watch that came with a large date window that flipped over in the style of an old-fashioned split-flap airport departure board. (That action is so satisfying someone has turned it into an ASMR video on YouTube.)

This year its most coveted is this Zenith diver, one of a seemingly endless supply of fascinating watches the brand holds in its archives.

While others play the vintage-watch-reimagined-for-now card, this 37mm steel automatic is an exact replica of the 1969 original. (Alright, they’ve updated the movement.)

Orange by day. And then really, really orange by night.

Learn more about the watch here.

Christopher Ward

The Twelve X (Ti)

Perhaps seconde/seconde/ isn’t the only one gently trolling the watch industry. How else to explain Christopher Ward’s latest outrageously top-value release, announced on Thursday. The Twelve X (Ti) celebrates two anniversaries – the 20th of the brand, the 10th of its Calibre SH21 – and is a chronometer certified, skeletonised, titanium version of its integrated sports watch The Twelve, for $6,565. As Instagram has been quick to point out, it looks identical to – better than? – certain other watches x5 the price.

Noah x Timex

Sun and Moon Watch

This arrived on in June. It wasn’t the first time the US ‘sustainable streetwear’ brand Noah had collaborated with Timex. That would be 2020’s Ghost Nets Suck! collab, to raise awareness of wildlife-harming fishing nets, and featuring a dial with a turtle holding a knife, and flipping the bird. Cool. The new joint-venture was a pleasingly retro gold-plated number with a sun and moon dial feature, and a bargain basement price of $413. As per other recent collabs elsewhere, the thing sold out within seconds, creating the usual chain reaction – furious comments about bots under Noah’s IG, stupidly inflated resale prices on eBay and a fuming Reddit thread. These collabs aren’t going away – ‘watches are the new sneakers’, as one commentator noted. But surely there needs to be a better delivery system? At the time of writing, Noah’s Instagram post for this launch has 573 negative comments, most of which are unprintable in a family round-up. Perhaps not the kind of hype anyone involved was hoping for.

Learn more about the watch here.

Rolex

Rolex Daytona ‘Le Mans’

Last July Rolex dropped a surprise white gold Cosmograph Daytona to mark the 100th anniversary of Le Mans 24-hour race. The ‘Paul Newman’ reverse panda dial model instantly became the most desired chronograph release in decades.

Last week, it discontinued that watch and replaced it with this, a yellow gold version. This ‘Paul Newman’ reverse panda dial model instantly became the most desired chronograph release in, erm, ten months.

“Unless you’d won an Oscar, you didn’t get a white gold ‘Le Mans’,” says Paul Altieri, founder and CEO of major Rolex trading company’s Bob’s Watches.

“Rolex seemingly soft-launched a yellow gold version in its place. It wasn’t on public display and it’s still not yet on the Rolex website. So, we were all wondering if it was even real… but apparently it is, and there are now photos of it floating around. While I don’t normally wear yellow gold watches, I am willing to make an exception here. I want one.

“We have also been curious to see how the watch community will respond to this new model vs the white gold ‘Le Mans’. So we polled our IG audience. The response has been very positive.”

You surprise us, Paul.

Tag Heuer

Monaco Split-Seconds Chronograph

More of a calling card for the capabilities of its manufacture than something you are ever likely to see in the wild, Tag Heuer’s turbo-charged $200,000 version of a $11,700 watch with its movement made from titanium and all manner of other spiffy details makes quite the statement.

“While the Carrera has enjoyed its moment in the sun – and nothing shone brighter than the 18k gold version that closed out its 60th anniversary year last year – 2024 is all about the Monaco getting the attention it deserves, with the split-seconds chronograph being put into full production” says Bill Prince, editor-in-chief of Wallpaper* and The Blend.

“Underlining its race to the top of the horological food chain, LVMH Watches CEO Fréderic Arnault was seen wearing one at [Geneva trade fair] Watches And Wonders earlier this month.”

Learn more about the watch here.

Nomos Glashütte

Tangente 38 Date

Are you a ‘Bubblegum’ or a ‘Super Sardine’ kind of guy? Perhaps you favour ‘Sportburnt’, ‘Flamingopink’ or ‘Lemonbiscuit’?

Or is ‘Tiefseegrau’ (‘deep sea grey’) or ‘Lakritze’ (‘liquorice’) more your vibe?

German minimalists Nomos had as much fun naming the 31 models (one for every day of the month!) in the splashy remixes of their flagship Bauhaus-inspired Tangente model as it did designing them. Eg: ‘Chilli’, with its hot-pink and magenta-shaded dial on a grey textile strap or the red and cream ‘Rambazamba’.

“There were many, many more colour mock-ups left on the studio wall,” the brand tells me. Fruity, fun and fairly-priced at a little under $3,940, these engraved limited editions are selling out fast. (Yes, even the sardine one).

Czapek

Antarctique Green Meteor

“The Antarctique has so much going for it,” says Substack supremo Chris Hall of The Fourth Wheel.

“It came out as a response to the Royal Oak and Nautilus fever of the last few years, but now Czapek has equipped it with dials that tap into the popularity of glam, slightly fabulous 1980s watches that we’re now enjoying.

“It’s rare: only a few hundred will ever be made. It’s highly in-demand: bringing out the Antarctique transformed Czapek’s business, and they could sell as many as they could possibly make. It’s beautifully made: with a more interesting bracelet than its rivals, a dial that’s both vividly colourful and made from outer space rock, and a contemporary, unusual movement.”

Tag Heuer

Carrera Chronograph 39mm

Following on from last year’s 60th anniversary remix of the Carrera, this new version adds a classic panda configuration and pops of bright red to the dial, emphasising its motorsport origins to the max. The ‘glassbox’ crystal remains a winner, keeping vintage-heads and people who just like nice-looking watches equally satisfied.

Tudor

Black Bay 58 GMT

Fans of fizzy drinks rejoice: the long hoped-for partner to Tudor’s ‘Pepsi’ Black Bay 58 has arrived. That one from 2018 had a very lovely red-and-blue bezel, and now a Coca-Cola coloured bezel decorates this new piece which was unveiled at Watches and Wonders in Geneva. Waterproof to 200m and impervious to magnetic fields up to 15,000 Gauss – that’s the unit measuring the strength of magnetic fields, who knew – and there’s a very glitzy gilt tone to the numbers and hands.

Rolex

Perpetual 1908

Another one launched at Watches and Wonders, this is a slight update on the 1908 which launched last year: now there’s an icy blue dial with fine guillochage engraving – that means it’s machine-turned, for the non-Francophones – and rice-grain motive around its edge, and a 39mm platinum case. Alligator strap? Don’t mind if we do.

Learn more about the watch here.

Panerai

Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech

A big beefy boy here, and another Watches and Wonders debut. With a 44mm case in Ti-Ceramitech, a blue sun-brushed dial with small seconds dial, a three-day power reserve, waterproof to 500m and an Incabloc anti-shock device, there’s brains as well as brawn here.

Tudor

Black Bay Chrono ‘Pink’

In late March, Tudor surprise-released a new iteration of its 41mm Black Bay chronograph. It’s pink! And an apparent nod to two Tudor ambassadors, David Beckham, whose Inter Miami football club is kitted out in the same colour, and Taiwanese musician Jay Chou, who (it says here) loves a bit of pink. In an usual bit of marketing Tudor announced that the watch was ‘not for everyone’. Since only a small number will ever be produced, perhaps that was a polite way of managing expectations. Because this pink is hot pink.

Learn more about the watch here.

Omega

Speedmaster Moonwatch Professional

Five words. Daniel Craig. White dial. Speedmaster. That’s a powerful spell that’s just been woven right there, isn’t it? You might recall that the former Commander James Bond stepped out last November wearing this extremely lovely bit of kit at an Omega shindig, and now it’s available to buy. The Moonwatch was there on all six moon landings – we’re not sure whether Moonraker counts or not, will check – and sports a 42mm white lacquered step dial, three sub-dials and a general air of derring-do.

Christopher Ward

C63 Sealander GMT

Three millimetres doesn’t sound like a lot does it? It’s a tiny amount of wiggle room. Put your fingers about three mil apart – you could scarcely get a copy of Private Eye through there. And yet three millimetres makes a world of difference to the C63 Sealander GMT. Previously only available in 39mm, this slightly scaled down version still gets in everything we already liked about its bigger bro: the six o’clock date window, the Super Lumi-Nova hands, the extra GMT hand to remind you what time it is back home wherever you’re gallivanting. It’s all stainless steel aside from the three dial colourways – white, black and dragonfly blue – and presumably the fourth which the 39mm offers, hunter green, is in the offing too.

Blancpain x Swatch

Scuba Fifty Fathoms ‘Ocean of Storms’

First things first: the ocean of storms here is altogether more peaceful than it sounds. It’s on the moon, for one thing, so no galoshes needed. The first five of the Blancpain x Swatch collabs were all inspired by earthly, watery oceans, and the sixth looks to the moon’s biggest ‘sea’ which spans more than 2,500km for the design you can see through the exhibition caseback. And like the other five watches, there’s a design of a nudibranch – a species of sea snail – on there too. Why? This one is the Okenia Luna. Luna, lunar: you get it. Elsewhere it’s a black-on-black feel, evoking the vast nothingness of the cosmos in which our old pal the moon spends much of its time. Lovely.

Frederique Constant

Slimline Moonphase Date

The second collab between Frederique Constant and the artist known to his mum as Romaric André is a treat: a playful, rose gold hued bit of whimsy, where the hour markers are three sheets to the wind, the logo’s drawn in crayon and the moonphase disc’s moon and stars are elegantly childlike. The artistry doesn’t stop on the face either, with an exhibition caseback giving a peep at the beautiful movement you’ve paid for.

Learn more about the watch here.

Rado

Anatom Automatic

Appropriately for an icon of the mid-Eighties, the deep tobacco sunburst at the centre of the dial here is very lovely in a low-key, late-night, lounge lizardy kind of way. But don’t let it take your eye off the rest of this 40th anniversary model: the curved ceramic case, the unfussily futurist bracelet, the bigger face and sympathetically tweaked proportions.

Grand Seiko

Quartz ‘Snowflake’

Upright and dignified, there’s a tranquility to the design here: the steel bracelet and case frame a dial which nods to the snowfall which the Grand Seiko design studio in Japan apparently often looks out on. The movement’s powered by crystals grown in-house and tested for three months before the best are slotted into the Snowflake.

Casio

Casiotron 50th anniversary limited edition

This faithful reconstruction of original design of the Casiotron as it brings up its half-century is a reminder of what a gamechanger it was back in the day. No longer did you have to fiddle about with the date and month; this was the first automatic calendar on the market. There have been a couple of little tweaks though, most notably to the day and date readout at the top of the screen which is now unified into a retro-futuristic seven-segment display. Back to the future.

Panerai

Luminor Due PAM01424

That’s due as in ‘Italian for two’, not due as in ‘English for due’. It’s a little nod to how Panerai pitched this generation of the Luminor back in 2016 as a next gen design. The original was bigger, beefier, better – more is more, was the idea. The Due slimmed things down, shone things up, and presented a timepiece with a little more suaveness than its older brother. The new burgundy face here chimes very nicely indeed with the polished steel case, and with 50 metres water resistance it’s still ready to rough it should the need arise.

Learn more about the watch here.

Piaget

Polo 79

“Mr Piaget,” Jean-Bernard Forot, Piaget’s current head of patrimony told Esquire recently, “felt that the clientele that used to attend polo was really the clientele he wanted to target.” And so he came up with the 1979 Polo, a timepiece built around the idea of creating of ‘the world’s most expensive watch’. Now it’s being rereleased, and it looks a million dollars – so given it’s a smidge under $137,800, that counts as an absolute steal.

Learn more about the watch here.

TAG Heuer

Carrera Chronograph 39mm Mens Watch Green

Mmmm. Let that minty, sage-y green lure you in to the latest of TAH’s 60th anniversary rereleases of its Carrera watch. But then stop a second. Something’s a little bit different here. The ‘Dato’ layout shifts the date window to the left hand side, and puts a 30-second sub-register in its place. Unusual. And a nod to the original design of the 3147N model from 1966, which was where the Carrera’s nickname – the Cylops – came from. One in the eye for traditionalists.

Omega

Speedmaster Dark Side Of The Moon Apollo 8 Chronograph

Omega’s first watch of 2024 is a re-up of the 2018 Speedmaster Dark Side of the Moon which was first launched to mark the 50th anniversary of the Apollo 8 flight. For this new mission, though, there’s resharpened definition to the laser-cut moonscape relief on the face and caseback – the half on the back being the dark bit only astronauts see, hence the name – and yellow detailing and a small-hands clock at nine o’clock made from Saturn V-shaped titanium.

Cartier

Privé Tank Normale

Every year Cartier offers some new mastery of four-sided watch design, and this latest take on the Tank Normale is near perfect. Barely rectangular, its yellow gold case is perfectly offset by the brown leather strap, and blue cabochon on the crown. And the watch – powered by a manual-winding caliber – is proudly not water resistant. At all.

Learn more about the watch here.

Panerai

Luminor Luna Rossa Carbotech

Available online for a day, Panerai’s ‘24-hour’ watch took drop culture to new heights. The Luminor Luna Rossa Carbotech was launched to celebrate the watchmaker’s partnership as official sponsor of the Italian sailing team at the 37th

America’s Cup and appropriately produced in a run of 37.

Orient

Bambino

One of a tiny handful of brands that sits in the middle of the Venn diagram that reads ‘Watches Watch Snobs Approve Of’ and ‘Total Bargains’ the mid-Century Japanese watchmaker continues to release lots of watches, with lots of stunners among them. It’s not hard to see why its Bambino, with its understated dial, domed glass and retro feel, has become a bestseller. Four new colours – creamy yellow, baby blue, dove grey and copper – released on nubuck straps make it a must-have. Buy one today!

Timex

Timex Easy Reader x Keith Haring

Both Swatch and Timex have found Keith Haring’s pop art a rich source of inspiration for watch designs, but perhaps none quite as strikingly as this. The Timex Easy Reader x Keith Haring, part of a three-piece capsule collection, takes its cues from the artist’s earliest graffiti, scratched on black panels of NYC subways with chalk.

Louis Vuitton

Tambour, Automatic, 40mm, Rose Gold

Louis Vuitton’s watchmaking seemed to evolve slowly, and then all at once. Over the past two decades, as the actual making of the Maison’s fine watches has gradually come under one roof in Geneva, the renown of its foremost creation — the Tambour: a bold, drum-shaped design — has grown, too. Last year, LV unveiled the Tambour Twenty, an expression of high horology, limited to just 200 pieces, to critical acclaim.

Now, the Tambour has been reimagined as a 40mm integrated steel sports watch, with small seconds sub-dial, white-gold hands, numerals and indices, and an in-house movement. “With this launch, we seek to open a new chapter in the history of Louis Vuitton’s watchmaking,” says head of watches Jean Arnault.

Omega

Seamaster Planet Ocean 600m

So, 600m is quite a long way down and $41,300 is quite a lot of money for a Seamaster. But consider this: not only does this GMT feature a bezel and dial (and buckle!) made from super-light sandblasted titanium – the movement’s made from the same material, too. That’s quite a feat of R&D. Add in a ceramic case made from a new compound Omega says is 2x lighter than its standard ceramic and what we have here is a new frontrunner in the Wristwatch Lightness Wars. All that tech doesn’t just help justify the price. It’s probably quite useful should you really find yourself hundreds of meters beneath planet ocean, too.

Vacheron Constantin

Grisaille High Jewelry Dragon

Anyone concerned that Vacheron Constantin’s watches were becoming that bit too overexposed and popular should proceed immediately to its Les Cabinotiers collection. Comprised exclusively of one-off, ornate, over-the-top, high-jewellery models, it finds arguably Switzerland’s greatest watchmaker in full flex. It’s most recent entry into its ‘unique creations’ collection is comprised four models, of which this, the Grisaille High Jewelry Dragon – using multiple layers of black, white, dark green and translucent green enamel to form something resembling an elaborate tattoo for the wrist – is the most down to earth.

Learn more about the watch here.

Bremont

Supermarine Ocean

Another handsome diver. This one made even handsomer by some added design flourishes from Bremont’s new CEO and industry ledge Davide Cerrato. Come for the deep-grey dial, pop of orange on the nickel-plated GMT hand and 24-hour unidirectional bezel. Stay for the donation each of these 400 limited editions sold makes to the Save The Turtles International charity.

Tudor

Pelagos FXD

One of the coolest things about watch culture is the terminology. “California” dials, for example, “Flinqé guilloché” detailing or “skeletonisation”. Incidentally, Tudor calls its latest diver, the Pelagos FXD, the “ultimate modern ‘Milsub’” — an adroit mash-up of “military” and “submariner” and a reference to the Tudor watches used by the US Navy in the 1950s. With a black dial and bezel, it is a handsome, sturdy, 42mm dive watch: just what you want and expect from Tudor. But it has cute little honorific details, too, such as fixed strap bars (for extra durability) machined from a single block of titanium. It also has a COSC-certified, in-house movement, and Super-LumiNova “snowflake” hands, so when you’re 150m below the surface, you know it won’t fail you.

Hamilton

Khaki Field Expedition

The subtle shrinking of tool watches continues, this time with Hamilton’s brilliant new Khaki Field Expedition. The Khaki Field, in its various iterations, has long been one of the best bang-for-your-buck watches out there, and the new model, available in a compact-but-tough 37mm, is only bolstering the collection’s appeal. In a choice of three dial colours, and on a bracelet or leather strap, the steel watch is powered by Hamilton’s H-10 movement, which offers an 80-hour power reserve and is waterproof to 100m. Simple, brilliant and accessibly priced. (And also available in 41mm, for those unwilling to dabble in the downsizing trend.)

Bremont

Vulcan 42mm steel case on sea-grey sailcloth strap

Once, Bremont watches featured actual material from historic aircraft, or feats of engineering, such as the Wright Flyer. Today, the British watchmaker has moved into a more mainstream production model, but maintained its links with aeronautical history. The Vulcan is inspired by the RAF aircraft of the same name, known best for its nuclear defence capabilities. (And OG fans will be glad to hear each watch comes with a pair of cufflinks featuring material from the original aircraft.)

Blancpain

Blancpain Fifty Fathoms 70th Anniversary Act 2: Tech Gombessa 47mm titanium case on black rubber strap

In celebration of 70 years of Blancpain’s archetypical dive watch, the Fifty Fathoms – the world’s first dive watch, allegedly – this new ‘Tech Gombessa’ model is designed for serious divers and serious diving. Co-designed and tested by company CEO Mark A Hayek, the watch features a special hand that completes a full rotation every three hours, marking the extended dive time via the bezel markers.

Bell & Ross

BR 03-92 Diver White Bronze42mm bronze case on brown calfskin strap

The beauty of bronze is that it takes on an incredible patina, really quickly, and there has been a glut of great bronze watches over the past few years. Bell & Ross, known best for its square-case watches, has paired the metal with a pearl-white dial and brown leather strap on a limited-edition model of its BR 03-92 Diver, and created one of the year’s best dive watches in the process.

Ball

Engineer II Moon Calendar 40mm steel case on steel bracelet

A compact, ‘everyday’ steel watch that packs a technical punch, Ball’s Engineer II Moon Calendar fits a lot into its 40mm case. There’s a moonphase, of course, as well as month, date and day read-outs. The latter is shown via a pointer hand, with the date wheel set just inside the bezel. Available in the range of colours, the champagne dial is the pick of the bunch. (closely followed by the ice blue.)

Longines

Spirit Flyback, 42mm steel case on brown calfskin strap

The designers at Longines have been in sparkling, retro form for the past few years, and the Spirit Flyback chronograph is the perfect example. Its steel case, bi-drectional ceramic bezel and aged-brown detailing combine to offer a pilot’s watch with real vintage appeal. Substantial but not oversized, its large Arabic numerals are designed for maximum legibility, while the ‘flyback’ chrono instantly resets at the push of a button.

Bremont

Jaguar C-Type Chronograph

Nick and Giles English have been flying the flag for British watchmaking since 2002, mixing up limited editions that come with unique selling points (its ‘Codebreaker’ contained serial numbers made from original Bletchley Park punch cards; its ‘Victory’ accommodated bits of timber from HMS Victory) with collabs that extend its audience reach in smart ways (Rapha; Henley Regatta). This is an example of the latter, a handsome chronograph made in collaboration with Jaguar. Referencing the aluminium bodywork and original Smiths gauges of the 1951 C-Type, it’s stamped with the era-appropriate Jaguar logo – a fitting tribute to a genuine British racing icon.

Grand Seiko

‘Majestic White Birch’ Platinum Spring Drive 38.5mm platinum case on black crocodile strap

The design codes at Grand Seiko (and fellow Seiko line, Presage)have long since taken inspiration from the flora and landscape of Japan, and this Platinum Spring Drive is one of the best examples. The case, created by the craftspeople in the Shinshu watch studio, is engraved with a motif that mimics the bark of the white birch, a tree that grows in abundance in the Shinshu region.

Oris

Propilot X Kermit Edition 39mm titanium case on titanium bracelet

One of the most talked-about, celebrated watches of the past few yeats has a Muppet on the dial. It’s a design that will split opinion, both for its bright green colourway and its illustration of Kermit the Frog (seen just once a month) on the date wheel. But Oris watches, says the CEO Rolf Studer, are all about sparking joy, “because that is the only reason why they would spend money on something they don’t really need,” he told Esquire earlier this year.

Swatch x Omega

Swatch X Omega Bioceramic MoonSwatch

One of the marketing events of 2022, the announcement that Omega had teamed up with Swatch to produce a $407 plastic version of its $9,837 Speedmaster “Moonwatch” prompted coverage in the national press, 6am queues around the block and resale listings in excess of the price of the model it was based on. Still, given that someone was apparently stabbed for theirs outside a New York Swatch store, perhaps not all publicity was good publicity. High-low collabs have worked wonders for streetwear and given the noise this created, expect more to come from other watch companies. Though few will have a name as pleasingly readymade as “MoonSwatch”.

Learn about the watch here.