Jeremy Allen White is the new face of Louis Vuitton

JEREMY ALLEN WHITE ISN’T THE OBVIOUS CHOICE for a luxury fashion house — and that’s exactly why Louis Vuitton picked him. Known for playing the brilliantly frazzled Carmy in The Bear, White’s persona is all grit, white tees and kitchen heat.

But this week, he’s officially swapped the apron for a monogrammed jacket, becoming Louis Vuitton’s latest menswear ambassador.

It’s the kind of move that might have raised eyebrows a few seasons ago. But lately, White’s been edging into fashion’s orbit with a quiet confidence that feels… right. On the red carpet, he’s stayed true to his unfussy vibe — no wild gimmicks, just sharp silhouettes, well-cut suits and a bit of swagger.

His Met Gala look (yes, it was Louis) said it all: pinstriped, three-piece, and far more effortless than most.

With Pharrell Williams at the helm of Louis Vuitton menswear, the casting makes even more sense. Pharrell’s vision is rooted in personality and presence — and White has both in spades.

“He has a quiet confidence and authenticity you can’t fake,” Pharrell said in the announcement. That’s what makes him the ideal face for this new chapter.

And let’s be honest — we’re in an era where ‘cool’ doesn’t look like it used to. It’s less about flash and more about substance. Less about being everywhere, more about knowing who you are.

Jeremy Allen White fits that brief. He’s a cultural figure who’s not trying to be one. A reluctant icon. And in today’s fashion landscape, that’s all we want to see.

With The Bear season four about to drop (Thursday, June 26, 2025) and White firmly on the radar of both Hollywood and high fashion, the timing couldn’t be better.

Expect to see more Vuitton in his rotation — front rows, campaign shoots, maybe even a twist on the kitchen whites.

Watch this space.