Thomas Prior

IF YOU’RE STILL THINKING about the Adam Driver Ferrari biopic, how does spending a night at the museum where it all started sound?

Well, you can now officially request to stay inside the Ferrari Museum in Maranello, Italy, and spend the evening surrounded by all the trophies the iconic racing brand has won over the years, as well as some of the historical vehicles that made Ferrari the household name it is today. If that’s not a dream come true for fans of the prancing horse, nothing is.

If you’re wondering how such a once-in-a-lifetime experience has been made possible, it’s via Airbnb. The travel company has just launched its ‘Icons’ category, which includes stays from some of the most iconic moments in the history of sport and pop culture. In addition to the Ferrari Museum, you can book a stay in Prince’s Purple Rain house, and Wake up in Paris’ Musée d’Orsay to witness the actual Opening Ceremony of the Olympic Games as it rolls out along the River Seine.

The entrance of the Ferrari Museum. Thomas Prior

While most of us are used to being greeted by a friendly Dan or Shirley at the front door of an Airbnb, the Ferrari Museum stay is being hosted by none other than Scuderia Ferrari ambassador and Spanish racing legend Marc Gené. Available for two guests, you’ll be spending the night in the Sala delle Vittorie (“Hall of Victories”) on a giant circular bed which is, of course, Ferrari red. The bed ‘frame’ is crafted from the same leather Ferrari uses in their race car seats. Supple to the touch, the circular pod is also stitched using the same techniques from the brand’s in-house tailors, so while you’re reclining, you can feel like you’re in the seat of your favourite fast car.  

The stay also comes with a private guided tour, which means you can get up close and personal with Ferrari’s most famous F1 cars, legendary sports prototypes and GTs, as well as the road cars that have set the benchmark unfathomably high for the entire luxury car industry. But a real speciality about the Maranello museum (there is also the Enzo Ferrari Museum in Modena), is the space also hosts temporary exhibitions, allowing guests to eyeball their archival collection in themed showcases.

The red bed. Thomas Prior

What does the stay include?

There is a slight disclaimer: this experience is a one night occasion that takes place on May 19. This coincides with the famed Emilia-Romagna Grand Prix, which the lucky guests will be able to watch with VIP tickets, while gaining exclusive paddock access to get in on the action. And with a host like Gené to greet you upon arrival, you can rest assured the insider commentary will be 10/10.

On the itinerary for later that day will be dinner at Ristorante Cavallino. Steeped in Ferrari lore, it was established by Enzo Ferrari in 1950 and was a favourite haunt for the patriarch to eat and watch motor races from. Chef Massimo Bottura is at the helm, and he’s even reinterpreted the Ferrari spirit within the restaurant’s menu, highlighting the best of hearty Emilian cuisine. After a night in the museum (if only the cars came to life), in the morning, Gené will take guests for a lap around Fiorano Circuit in a Ferrari 296 GTB. Talk about zero to a hundred. 

The dining table. Thomas Prior

How can I stay at the Ferrari Museum?

Great question. A rarity of an experience by any measure, requests to book this stay open on May 6. Requests can be made on the Airbnb app, and a guest will be drawn and receive a digital golden ticket – Charlie and the Chocolate Factory-style. 

Same goes for the stay at Musée d’Orsay in Paris, which is a must-enter for Olympic nuts. There are other Icons experiences on the list, and even more to be revealed as the year rolls on. But if there is anything telling of the calibre of those that have already launched, it will undoubtedly make for an unforgettable travel tale. Make a request to stay here.


The most popular travel destinations for Australians, according to new data

8 interior design trends to know in 2024

Why the expensive suitcase reigns supreme