‘Wicked’ star Jeff Goldblum remains the ultimate Prada boy
The Wizard wears Prada indeed
THE LOVE AFFAIR between Hollywood’s most loveable eccentric Jeff Goldblum and fashion’s puer aeternus Prada (or perhaps it’s Prada’s love affair with Goldblum?), remains a bright spot on the spectrum of current menswear.
Case in point – the current run of Wicked press tours where Goldblum is sliding down red carpets and leaving hotels in custom Prada. Entirely inspired by his character in the film. (The Wizard Wears Prada is a documentary I would definitely watch, just saying.) Given that the house colour code is a pistachio green, leaning into the signature hue for the Wizard’s off-screen styling choices feels correct and natural. The latest was a lime green cardigan worn over a graphic shirt and ice-blue suede trousers.
It was garish, it clashed, it was glorious. And it was something only Goldblum could pull off.
Over the years, the Italian house has worked with plenty of talented personalities to embody their particular aesthetic: Logan Lerman, Andrew Garfield, Willem Dafoe and Kyle MacLachlan, Harris Dickinson. Some of these have been seasonal, some have been generational (and even brand-intersectional, like Dafoe who has walked both Prada and Miu Miu).
None have stuck quite the same way Goldblum has. Or become as visually iconic.
We can often hyperbolise about these scenes – is anyone having more fun than so-and-so is on this press tour (looking at you Timothée) – but when it comes to Jeff, Raf and Miuccia, I think there’s genuinely a sense of wicked good times being had behind the scenes. It’s that perfect recipe of charisma, quirk and self-confidence (balanced with good humour) that means both actor and brand become a seamless expression of the other.
One thing that has underpinned the career of Sig.ra Prada has been her dedication to excavating taste from its aesthetic prison. What it means to have good taste, what is bad taste, how it’s culturally performed and the way it insinuates itself into our sensibilities.
In Goldblum, she (and Simons) have found the perfect canvas for that experimental spirit. Long may they remain compatriots in the war against quiet luxury.
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