Photography: Courtesy of Louis Vuitton

WHEN LOUIS VUITTON announces a new partnership, you already know it’s going to be more than just a logo on a press release.

In recent years, the house has stepped deeper into the world of elite sport — from Formula 1 and the NBA to the Paris 2024 Olympics and Paraolympics and now, Real Madrid.

This latest partnership sees Louis Vuitton officially join forces with the most decorated football club in history, becoming the official partner for both the men’s and women’s football teams, as well as the men’s basketball team — but what’s really turning heads is the wardrobe.

Because naturally, when Louis Vuitton steps into the world of sport, it’s not just about branding — it’s about tailoring. For the first time, the house has designed formalwear and travel looks exclusively for the players and representatives of Real Madrid.

It’s polished, sharp and quietly flexes that very Vuitton sense of elevated practicality: clothes made to travel, and make an entrance.

Photography: Courtesy of Louis Vuitton

The collection was designed by Louis Vuitton’s men’s studio, led by Pharrell Williams. There’s structured suiting crafted in high-performance fabrics, sharp navy blazers with subtle VVN leather labels stitched onto lapels and back pockets — alongside travel-ready pieces.

Accessories include leather belts, embroidered caps, and supple LV Soft bags, while the formal shoes and outerwear reflect that same level of understated confidence.

And naturally, there’s luggage involved. Each player has been fitted with bespoke versions of Vuitton’s iconic Horizon 55 suitcase, Keepall, Christopher backpack and various travel accessories — all dressed up in Monogram canvas, with white-and-gold stripes to match Real Madrid’s colours and custom “RM” initials.

What’s striking is that none of this is for sale. This isn’t a capsule collection you can queue up for — it’s entirely exclusive to the club.

A very Vuitton move.

Below, we take a look at the exclusive outfits.

Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton
Photography: Courtesy of Louis Vuitton

Pietro Beccari, CEO of Louis Vuitton, calls today’s Real Madrid partnership “a celebration of shared values — excellence, innovation, and legacy.”

Emilio Butragueño, Director of Institutional Relations at Real Madrid, echoed the sentiment: “Both institutions transcend time and tradition. We aim not just to build a legacy but to inspire.”

While the special editions aren’t available for sale, some of the House’s emblematic models — along with the Mon Monogram personalisation service — can be found in stores and online at louisvuitton.com.

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